Tracked phone numbers
Calls from the site and from your Google Business Profile route through tracked numbers, so each call is attributed to the page or listing that produced it. The family dials one number and reaches your office as normal.
Growth & Local SEO
Funeral home marketing and local SEO
One owner put it plainly: she pays a large monthly retainer to a website company, she has grown every year, and people who live five miles away still tell her they did not know the firm existed. She cannot say what the money buys. Growth is built to answer both halves of that: be findable locally, and show which inquiries the marketing actually produced.
Who it is for
- Owners paying a monthly SEO retainer with no clear return
- Firms whose neighbors do not know they exist
- Directors who want inquiries counted, not rankings quoted
- Operators who want to own their site and their data
What it replaces
- A retainer that reports rankings but not inquiries
- A slow website on a platform you do not control
- Obituaries buried on a page search engines cannot read
- Guessing which calls came from marketing
How the growth engine works
Growth is not a separate agency bolted onto your software. It runs on the same case record, which is what makes attribution possible at all.
- 01
A fast site built for local search
Your site is built to load quickly on a phone and to be read cleanly by search engines, with the pages a local searcher actually needs. Speed and structure are the part of SEO you can control directly.
- 02
Service and service-area pages
Dedicated pages for what you offer and for each town and county you serve, written for the way people search locally. Someone looking for cremation in your county should find a page about exactly that.
- 03
Obituaries as a search surface
Obituary pages are the highest-traffic pages a funeral home has, because friends and family search names. They are published from the case with proper titles, headings, and structured markup, not as an afterthought.
- 04
Google Business Profile management
Your profile is kept accurate on hours, locations, services, and photos, and reviews are generated through aftercare rather than requested at random. The profile is where most local searches end.
- 05
Structured data for AI answers
Pages carry structured markup describing the firm, its locations, its services, and its obituaries, so answer engines have something citable when someone asks for a funeral home nearby.
The part most vendors skip: attribution
Rankings are a proxy. What an owner needs to see is how many families called, wrote in, and arranged a service because of the marketing.
Forms tied to the case
A contact or pre-planning form creates a record you can convert into a case, and the source stays attached. When that case is arranged, the arrangement is credited back to where the inquiry came from.
Example Form on the cremation service-area page becomes a case with the source intact.
One dashboard, real numbers
The dashboard shows calls, forms, and arrangements over the period alongside traffic and profile views. You can see what the spend produced without asking anyone to interpret it for you.
Reviews feed local visibility
Aftercare generates reviews from families you served well, and those reviews are among the strongest local search signals a firm has. The two systems are wired together on purpose.
Obituary traffic put to work
The people reading an obituary are local, and many will need a funeral home themselves one day. Those pages carry clear service information and contact paths instead of dead-ending.
You own the site and the data
The site, the content, the domain, and the analytics belong to your firm. If you leave, you take them with you, and we will help you export.
Common questions
Can you guarantee we rank first?
No, and any vendor who does is guessing. Search ranking depends on factors no vendor controls. What we commit to is a fast, well-structured site, an accurate profile, real review generation, and honest reporting on the inquiries produced.
How long before we see results?
Local search takes months, not weeks. New pages need time to be crawled and to build authority, and review volume accumulates case by case. Expect early signal in a few months and a clearer picture over a year.
How is this different from our current SEO retainer?
The difference is attribution. Because the site, the forms, the tracked numbers, and the case record are one system, the dashboard can show calls and arrangements rather than only keyword positions.
Do we have to move our website?
The attribution and obituary work is strongest when the site runs on FuneralHQ, since the pages publish from the case. We will walk through what moving involves for your current site before you decide anything.
Do tracked numbers change what families see?
The number displayed on a page is a tracking number that forwards to your office line. Families dial and reach your staff exactly as they would otherwise.
Who owns the site and the data if we leave?
You do. The domain, content, obituary pages, and analytics are yours, and we will help you export them.
See what your marketing is actually producing
In 20 minutes we look at your current site and profile, show the attribution dashboard on sample data, and say plainly what we would change first.