The complete daily case
First call, arrangements, tasks, documents, unlimited e-signatures, card and ACH payments, preneed, accounting, and QuickBooks sync stay on one operating record.
FuneralHQ vs ASD
ASD puts a trained person on every call and has done so since 1972. FuneralHQ rings your own staff first, answers with an AI assistant when nobody can pick up, and leaves a draft first call sheet in the system the case will run on.
What the Platform plan includes
- Unlimited users, cases, and e‑signatures
- Case management, intake, and the whiteboard
- Documents, packets, and remote signing
- Payments, plans, and QuickBooks Online sync
$250 per location, per month. Your records export whenever you want them.
How they compare
ASD is a live answering service that works only with funeral homes. FuneralHQ is funeral home software with optional AI phone answering. The two can run side by side, and the right choice depends on whether you want a person on every call or your own staff first with nothing to retype.
NeedASDFuneralHQ
What it isA live answering service for funeral homes, family owned, founded in 1972Funeral home software with optional AI phone answering
Who answers the callA trained live call specialistYour staff first. An AI assistant answers when nobody picks up, or first after hours if you choose
How it is billedPer call. A call longer than three minutes counts as twoFuneralHQ comes in three packages: Platform, Growth, and Growth Managed
Free trial30 days, with no contract or upfront paymentA demo on a test line, where the assistant takes a sample first call
SpanishBilingual team, 24 hours a dayEnglish, Spanish, or both
Recording and transcriptEvery call, with transcriptionEvery assistant call is recorded, transcribed, and summarized on the call record. Voicemails are transcribed
First call into your softwareFuneralSync sends first call details and recordings to 19 named software partnersThe assistant drafts the first call sheet inside FuneralHQ. Calls from an answering service arrive by direct feed or email intake
Reaching the director on callDispatched to the contacts and rules you give ASDUp to five people texted and called in turn. The office is emailed if no one acknowledges
Price questions from callersHandled to your instructions, so check what call specialists are told to sayNever quotes a price. Takes the question and number for a director to return
A caller in distressA person hears distress and adapts. ASD offers a suicide call patch systemFollows your instructions and passes the caller to a person when asked or when it cannot answer
Mobile appASD MobileA mobile app, and it also runs in a web browser. On-call staff are paged by text and by phone call
The rest of the caseOutside the service. The message stops at the handoffThe same system carries the case through documents, signatures, payments, and the books, with built-in accounting and QuickBooks sync
Statements about ASD come from ASD’s own website, reviewed in September 2026, and may have changed since. FuneralHQ is not affiliated with ASD. Confirm billing, contract terms, and integrations with ASD before you decide.
Sources reviewed: ASD: about ASD ASD: why ASD ASD: free trial ASD: common myths about ASD, including per-call billing ASD: FuneralSync partner list ASD: solutions, including ASD Mobile
Why FuneralHQ should be the baseline for an independent firm
FuneralHQ runs the work an independent funeral home completes every day on one record, keeps the economics clear, and gives operators direct access to the people building the product.
Published, predictable pricing
$250 per location, per month, with unlimited users, cases, and e-signatures on the Platform plan. The same model applies at every location.
A direct path for missing workflows
Bring the exact requirement to the demo. The team building FuneralHQ will separate what ships today from configuration, integration, or development and give you a concrete answer on fit and timing.
What each is best for
Best fit for ASD
A firm that wants a human voice on every call, a service with more than fifty years in funeral service, or software that already connects through FuneralSync. If that describes your firm, keep ASD.
Best fit for FuneralHQ
A firm that wants its own staff to answer whenever they can, a first call captured when they cannot, the on-call director paged in order, and a draft first call sheet waiting in the morning, in the same system that carries the case to the books. FuneralHQ comes in three packages: Platform, Growth, and Growth Managed.
You can run both
Keep ASD on the after-hours line and use the FuneralHQ assistant for daytime overflow only. FuneralHQ takes first calls from an answering service by direct feed or by email intake, and each arrives as a draft first call sheet for a person to confirm. Ask which services are connected.
Common questions
Is FuneralHQ a replacement for ASD?
It can be, and it does not have to be. Phone answering in FuneralHQ is optional. Some firms keep ASD for nights and use the assistant only for calls their staff miss during the day. Others move every unanswered call to the assistant. Run both for a month and compare what each captured.
How does ASD bill, and how does that compare?
ASD states that it bills per call, not per minute, and counts a call longer than three minutes as two calls. ASD publishes no dollar rates. FuneralHQ comes in three packages, Platform, Growth, and Growth Managed, set out in the pricing section on the homepage. Bring your last three ASD invoices to a demo and we will compare them with you.
Can first calls from an answering service reach FuneralHQ?
Yes. FuneralHQ takes first calls from an answering service by direct feed or by email intake. Each arrives as a draft first call sheet for a person to confirm. Ask which services are connected.
Will an AI answer a family at the worst moment of their life?
Only when no person at your firm can. In the default setting your staff phones ring first. If the assistant does take the call, it pages your on-call director at once and passes the caller to a person whenever they ask for one.
What does ASD do that the assistant does not?
ASD puts a trained person on the line, and a person can hear distress and change course in a way software cannot. ASD also offers a suicide call patch system and a mobile app. FuneralHQ has a mobile app as well. If a human voice on every call is your standard, a live service meets it.
What does the assistant do that a live service does not?
It writes what it heard straight into the system the case will run on. The result of a call is a draft first call sheet with the summary, recording, and transcript attached, ready for a person to review and confirm. Nothing is retyped from a message.
How does the assistant introduce itself?
The way you tell it to. You write the greeting and the caller hears it exactly as written, so you decide whether the assistant gives a name or says it is an automated assistant. Check your state’s recording and AI disclosure rules when you choose the wording.
Hear it take a first call
In 20 minutes we call a test line, let the assistant take a sample first call, and open the draft sheet it leaves, with your on-call list in place.