ASD, FuneralCall and Directors’ Choice do not post a rate card. Each quotes privately, so it is hard to tell whether your bill is normal, and a bill that creeps up is easy to miss. This guide collects the prices that are public, prices one month of calls under both billing models, lists the charges that raise a bill without raising service, and gives you a way to audit your own invoice.
What does a funeral home answering service cost?
On published figures, between about $160 and $670 a month, depending on volume. These are the numbers the services themselves have put in writing. They are reference points, not quotes, and one is more than a decade old.
| Source | What it says | Read it as |
|---|---|---|
| Director On Call, plans and pricing page | 50 minutes for $159.95 a month, 200 for $349.95, 500 for $669.95, in US dollars. Overage from $1.30 to $1.65 a minute | The only full rate card we found. Billed by the minute |
| Director On Call, services page | Its average client pays $6,000 a year | About $500 a month |
| ASD, 2014 blog post | The average independent funeral home was paying close to $165 a month | A floor. The figure is more than a decade old |
| ASD, 2025 blog post | Bills per call, not per minute. A call over three minutes is billed as two | The unit is a call, but long calls count double |
| FuneralCall, pricing page | Custom quote only, billed on 12 monthly cycles | No public rate |
| Directors’ Choice, website | No published pricing | Ask for a written quote |
For how the three private-quote services differ beyond price, see ASD, FuneralCall and Directors’ Choice compared.
How does answering service billing work?
Three things decide the invoice: the unit you are billed in, what counts as one unit, and how often you are billed. Ask about all three before you compare two quotes.
- The unit. Per-call plans charge for each call. Per-minute plans charge for time. Some AI plans charge per unique caller.
- What counts as one unit. On a per-call plan a long call may count twice. ASD wrote in 2014 that services typically bill outgoing dispatch calls as well as incoming ones.
- The cycle. FuneralCall’s pricing page contrasts its 12 monthly cycles with the 28-day cycle of other services. A 28-day cycle bills 13 times a year.
Is per-call or per-minute billing cheaper?
Neither is cheaper by nature. It depends on how long your calls run and how the service counts them. Here is one month of calls priced both ways. Every number in this example is made up to show the arithmetic. None is a vendor’s rate.
| Call type | Calls | Average length | Total minutes | Billable calls under a three-minute rule |
|---|---|---|---|---|
| Service times, directions, vendors, solicitors | 80 | 1.5 minutes | 120 | 80 |
| Price and general questions | 25 | 4 minutes | 100 | 50 |
| First calls | 15 | 8 minutes | 120 | 30 |
| Total | 120 | 340 | 160 |
| Billing model | Arithmetic | Month | Year, 12 cycles | Year, 13 cycles |
|---|---|---|---|---|
| Per call, every call counted once | 120 x $2.50 | $300 | $3,600 | $3,900 |
| Per call, over three minutes counts twice | 160 x $2.50 | $400 | $4,800 | $5,200 |
| Per minute | 340 x $1.00 | $340 | $4,080 | $4,420 |
On the rate alone, per call looks $40 a month cheaper than per minute. Once the 40 long calls count twice, it is $60 a month dearer. The service did not change. The three-minute rule is ASD’s published policy. ASD’s post does not say whether a much longer call counts as more than two, so ask.
The 13-cycle column applies when you pay a fixed plan fee every 28 days: 13 x $400 is $5,200, which is $400 more than 12 x $400. If you are billed purely on usage, a shorter cycle moves the invoice dates and not the yearly total.
Change the mix and the answer changes. At these rates an 8-minute first call costs $5.00 as two calls and $8.00 by the minute. A 90-second call costs $2.50 as a call and $1.50 by the minute. Long calls favor per-call plans. Short calls favor per-minute plans.
Which charges raise a bill without raising service?
These are the lines to look for. Where no source confirms that a fee exists, the honest advice is to ask.
- Long calls counted twice. In the example above, the rule added 40 billable calls to a month of 120.
- Dispatch and patch attempts. ASD’s 2014 post says outgoing dispatches are generally billed, and that taking messages by text, email or app notification reduces them. Ask whether each attempt to reach your director is a charge.
- Solicitor calls. The same post describes being charged when the service handles an automated sales call, and recommends asking for spam and number blocking. Ask whether blocked calls are billed.
- Holiday volume. We found no published holiday surcharge. ASD says its call plans can be adjusted as volume changes. Ask whether a holiday rate exists and whether you can move up for a busy month and back down.
- A plan that is the wrong size. On Director On Call’s rate card, 340 minutes costs $545.95 on the 200-minute plan with overage and $669.95 on the 500-minute plan. The larger plan only pays above about 429 minutes.
- Setup fees, minimums and contracts. None of the pricing pages we read states a setup fee or a minimum. ASD’s 2014 post warns that a discount may be offered in exchange for a long-term contract. Ask for every fee in writing.
What does AI answering cost?
General-purpose AI receptionist vendors publish their prices, from about $25 to $350 a month. They sell to every kind of small business, not only funeral homes, so treat the table as a price reference and test a death call yourself.
| Vendor | Entry plan | Top published plan | Billed by |
|---|---|---|---|
| Upfirst | $24.95 a month for 30 calls | $299 a month for 600 calls | Call |
| Dialzara | $29 a month for 60 minutes | $349 a month for 1,000 minutes | Minute |
| Rosie | $49 a month for 250 minutes | $299 a month for 2,000 minutes | Minute |
| Goodcall | $79 a month for 100 unique callers | $249 a month for 500 unique callers | Unique caller |
Price is the wrong first question. The first question is what happens to a death call at 2 AM. See what to test in an AI receptionist, and read about call recording and AI disclosure before you switch one on.
What does it cost to cover the phone yourself?
It costs hours of availability, not minutes of talking. The illustrative month above is 340 minutes on the phone, under six hours. But a week has 168 hours. If your office is staffed for 45 of them, someone has to be reachable for the other 123, every week. Measure the cost in three numbers:
- Coverage hours. The hours each week when a named person must answer.
- Interrupted nights. The nights last month a director was woken, and how many of those calls could have waited until morning.
- Callback time. The time spent the next morning returning calls and retyping messages.
There is also a pay question. The US Department of Labor’s Fact Sheet 22 says an employee required to stay on call on the employer’s premises is working, while one on call at home is usually not, unless added constraints limit their freedom. This article is general information, not legal advice. Staff time is scarce too: in Connecting Directors’ 2024 survey, 44 percent named recruiting and retaining employees as their top challenge.
A service is clearly worth it when nobody at your firm can reliably answer at night, when one or two directors carry every night between them, or when first calls are reaching voicemail. In the FTC’s 2023 phone sweep, after-hours callers had to call more than once or wait for a return call at nearly 70 percent of providers. See how to build an on-call schedule and after-hours answering options.
What does a live service give you that a cheaper plan does not?
A trained person who takes funeral calls for a living. That is what the higher price buys, and for some calls it is the right thing to buy.
- ASD says its call specialists receive six months of training, that it answers 90 percent of calls on the first ring, and that fewer than 2 percent of callers are put on hold.
- ASD has a patch system that connects a suicide hotline operator to a caller in crisis.
- Directors’ Choice lists deathcare-only agents, bilingual agents and HITRUST certification.
- ASD FuneralSync sends first call details into partner management software, including Passare, SRS Computing, Halcyon and Osiris Software.
ASD’s April 2026 post lists calls it says AI would mishandle, among them distraught callers, suicidal callers and hearing impaired callers using a relay service. Those are fair tests to put to any cheaper plan. If your callers are often in those situations, or your software is on the FuneralSync list, a live funeral service may be the better choice. Our guide to the best funeral home answering services covers the live options, and serving Spanish-speaking families by phone covers language.
How do you audit your own invoice?
- Pull the last three invoices and the call log that came with each. ASD’s 2014 post says you should be able to see a detailed list of billable calls.
- Write down the billing unit, the cycle length, the plan fee and the overage rate.
- Count calls by type. Mark which ones had to reach a director that night.
- Count the calls that ran over any time threshold and the dispatch attempts that were billed.
- Divide the invoice total by the number of first calls. That is your cost per first call.
- Ask the service which call types can be blocked, shortened, or routed to a recorded message.
- Price the same call volume with one other option before you renew.
For the wider picture, the ROI calculator sets the cost of software and separate tools against the time your staff spend retyping.
How FuneralHQ handles this
FuneralHQ has optional AI phone answering, off until you switch it on for a location and a phone number. In the default mode, "Only when staff cannot answer", your staff phones ring first and the assistant answers only if nobody picks up. It opens with the greeting you wrote, asks one question at a time, then texts and calls your on-call list of up to five people in turn. The result is a draft first call sheet with the summary, recording and transcript, which a person reviews and confirms. It never states a price to a caller. A price question is recorded for a director to return. If you keep your live service, our team can set up an intake address so a first call it emails arrives as a draft first call sheet too. FuneralHQ comes in three packages, Platform, Growth, and Growth Managed. See pricing, and the comparison with a live answering service for where each fits.
Questions to ask any answering vendor
- Do you bill by the call, the minute, or the caller, and what is the overage rate?
- Does a long call, a patch, or a dispatch attempt count as more than one unit?
- Is the billing cycle a calendar month or 28 days, and is the plan fee fixed per cycle?
- Are solicitor, wrong-number and blocked calls billed?
- Is there a setup fee, a monthly minimum, a holiday rate, or a contract term?
- Can I move to a smaller or larger plan during the year without a penalty?
- Can I see every billed call, with its length and recording, for the period I am billed for?
- How does the first call reach my team, and does anyone have to retype it?
Common questions about answering service cost
How much does ASD cost per month?
ASD does not publish rates. It says billing is based mainly on call volume and on how often your lines are forwarded. What it has published: it bills per call, a call longer than three minutes is billed as two, and it offers a free 30-day trial. Its 2014 figure of close to $165 a month for the average independent funeral home is the only dollar amount we found, and it is old. Ask for a written quote.
Do answering services charge for solicitor calls?
They can. ASD’s 2014 post describes funeral homes being charged when a service handles an automated sales call, and recommends spam blocking and custom number blocking. Policies are not published, so ask two things: whether known solicitors can be blocked before an operator answers, and whether a blocked or screened call still appears on the invoice.
Is AI answering cheaper than a live service?
On published prices, yes. General AI plans run from about $25 to $350 a month, and Director On Call’s published plans run from $159.95 to $669.95. But the general plans are not built for funeral homes, and a plan that mishandles one death call costs more than it saves. Compare what each option does with the call first, then compare the price.
Does a 28-day billing cycle really cost more?
Yes, when the plan fee is fixed per cycle. A year holds 13 cycles of 28 days, so a $300 plan costs $3,900 a year instead of $3,600, about 8 percent more. If you pay only for usage, the yearly total is the same and only the invoice dates move. FuneralCall says on its pricing page that it bills on 12 monthly cycles. Ask any other service which cycle it uses.
Can I use an answering service only after hours?
Yes. You decide when your lines forward. ASD says its billing depends on call volume and how often your lines are forwarded, and Director On Call says its service ranges from full 24-hour coverage down to one hour a day. Forwarding only at night and on weekends, or only when nobody answers, cuts billable calls without changing what callers hear after hours.
Do I have to sign a contract with an answering service?
Contract terms are not published on the pages we read, so ask. ASD’s 2014 post advises against term contracts and notes that a service may offer a discount in exchange for a long commitment. ASD offers a free 30-day trial. Before you sign, ask for the term, the notice period, and what happens to your plan price at renewal.
What is a fair cost per first call?
There is no published benchmark, so build your own. Divide one month’s invoice by the first calls the service took that month. In the illustrative month above, $400 and 15 first calls comes to about $27 each. Track it for three months. If the figure rises while first calls stay flat, the increase is coming from other call types, which you can block, shorten or handle in the office.
Can an answering service take price questions from callers?
The FTC’s Funeral Rule guidance says a provider may use an answering service to take calls, and must then respond to each caller’s questions individually. It also says you need not give prices after business hours if that is not your normal practice. So a service can take the message for a director to return. This is general information, not legal advice. See phone price disclosure.
How many funeral homes use an answering service?
In ASD’s 2017 survey of 1,791 funeral professionals, 66 percent said they forward calls to an answering service. ASD says more than a third of funeral homes use its service. The National Funeral Directors Association counts 15,401 funeral homes in the United States. The survey was run by an answering service, so read the 66 percent as an indication and not a census.
The FuneralHQ advantage
The call and the case belong in one record
FuneralHQ rings your staff first, answers when nobody can, pages whoever is on call, and leaves a first call sheet a person confirms, so the details a family gave once are the details the case starts from.
The walkthrough separates what ships today from what is in development, then tests FuneralHQ against one of your real workflows.
Challenge us with your workflowSources
- ASD: 8 simple ways funeral directors can reduce answering service expenses (2014)
- ASD: setting the record straight on common myths about ASD (2025)
- ASD: 2017 funeral home marketing and communication survey
- ASD: why ASD (training, answer rates, services)
- ASD: 6 real funeral home call scenarios AI would get wrong (2026)
- ASD: FuneralSync integration and partner list
- FuneralCall: pricing page
- Directors’ Choice: company website
- Director On Call: services page
- Director On Call: plans and pricing page
- Upfirst: pricing page
- Dialzara: pricing page
- Rosie: pricing page
- Goodcall: pricing page
- Federal Trade Commission: Complying with the Funeral Rule
- Federal Trade Commission: staff report on the undercover Funeral Rule phone sweep (November 2024)
- US Department of Labor: Fact Sheet 22, hours worked under the FLSA
- Connecting Directors: 2024 survey results
- National Funeral Directors Association: statistics
About the FuneralHQ Editorial Team
This guide was written by the FuneralHQ Editorial Team, the in-house team behind funeral home software used by independent firms to run cases, documents, payments, and QuickBooks sync in one record. Our editorial standards explain how we review product claims, outside sources, automation, updates, and corrections.
