FuneralHQ

Funeral home operations, in plain language

Practical guides on running cleaner cases, getting paid faster, and choosing software that fits, from the FuneralHQ Editorial Team.

The resource library

  • Software evaluation and switching
  • Case management and documents
  • Payments, QuickBooks and daily operations

248 articles. Free to read, with no email required.

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Showing 169–180 of 248 articles · Newest published first

Engraved illustration of an ornate keyhole plate on a wooden door with a key resting in the lock.SecurityFuneral Home Data Security: Questions to Ask Software VendorsA funeral home holds Social Security numbers, financial details, and the most private moments of families’ lives. That makes vendor security a real diligence question, not a checkbox. Here is what to ask.FuneralHQ Editorial Team6 min readEngraved illustration of a quill and a modern pen standing together in an inkwell.GuideFuneral Home E-Signatures: How Digital Signature Packets WorkA signature packet is not one form. It is the authorization to embalm, the cremation authorization, the GPL acknowledgment, and more, all needed from people who may not be in the building. Here is how to get them signed without chasing paper.FuneralHQ Editorial Team6 min readEngraved illustration of a tall sunflower beside a wooden measuring stick.Operator playbookFuneral Home Growth Metrics: What to Track to Grow on PurposeMost funeral homes grow by luck because they do not measure growth. A handful of numbers, first-call conversion, inquiry sources, preneed written, referrals, and revenue per case, turn growth from something that happens into something you steer.FuneralHQ Editorial Team6 min readEngraved illustration of a relay baton resting on a wooden bench.WorkflowFuneral Home Handoffs: How to Keep Details From Getting LostThe single biggest breakdown in a funeral home is the handoff. So much of a case lives in one director’s head: family dynamics, what was promised, who needs careful handling. Getting that out of memory and onto the case is the whole game.FuneralHQ Editorial Team7 min readEngraved illustration of a card index box with a few cards standing up.Operator playbookFuneral Home Keyword Research: What Families Actually SearchYou do not need expensive tools to understand what families search. You need to think like a person facing a loss or planning ahead. The words they use are simpler, and more local, than marketers expect.FuneralHQ Editorial Team6 min readEngraved illustration of an open pocket watch beside a sheet with a rising bar chart.Operator playbookFuneral Home KPIs: The Numbers Owners Should TrackMost funeral home owners run on instinct, which works until it does not. A handful of simple numbers, tracked over time, turn a feeling about how the business is doing into something you can actually manage.FuneralHQ Editorial Team6 min readEngraved illustration of a street corner lamp post with a blank hanging sign.Operator playbookFuneral Home Local SEO: Showing Up in Your Town's SearchesA funeral home serves a place, not the whole internet. Local SEO is about being the obvious choice for families in your own town, which is a much more winnable game than ranking everywhere.FuneralHQ Editorial Team6 min readEngraved illustration of a payment card and a folded receipt beside a small cash box.GuideFuneral Home Online Payments: Cards, ACH, Deposits, and Payment PlansCollections at a funeral home are uncomfortable by nature. The goal of online payments is not to push families harder; it is to make paying easy and to keep every balance visible without a phone call.FuneralHQ Editorial Team6 min readEngraved illustration of a guest comment box with a slot and a small stack of blank cards.Operator playbookHow Funeral Homes Can Get More Online Reviews, the Right WayReviews are uncomfortable to ask for in this profession, which is exactly why so few firms do it. Done with care, asking is not crass. It is giving grateful families an easy way to help you.FuneralHQ Editorial Team6 min readEngraved illustration of a set of graduated brass weights on a wooden board.Buyer guideFuneral Home Pricing Strategy: Cremation, Packages, and TransparencyPricing is where a funeral home’s margin and its trust meet. As cremation grows and families compare more, a clear, consistent, transparent pricing strategy is both good business and good faith.FuneralHQ Editorial Team7 min readEngraved illustration of a single urn standing on a short stack of coins.Operator playbookFuneral Home Profitability as Cremation GrowsCremation now accounts for the majority of US dispositions, and it keeps rising. The business consequence is plain: lower average revenue per case. Protecting profitability means changing how each case is run.FuneralHQ Editorial Team7 min readEngraved illustration of a laurel wreath hanging on a door.Operator playbookWhy Funeral Home Reputation Drives ReferralsNo amount of advertising outperforms a family telling a friend you cared for them well. For a funeral home, reputation is not a soft idea. It is the most reliable growth channel you have.FuneralHQ Editorial Team5 min read